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Market Yourself
and
Advertise Consistently
You can't just open a business and expect
customers to come pouring in: you have to
let your presence be known and encourage
prospective customers to make a purchasing
decision. And, of course, you want them
to choose you! But, there's plenty of
competition out there and between health
and fitness clubs as well as organized sports
such as baseball, football, hockey, soccer,
basketball and lacrosse, your product offering
might lack enough luster to compel your
prospect to make the purchase.
For these, and many other reasons, you must
carefully craft a marketing plan
that details all aspects of your studio's
operations. You have to begin with how to
answer the phone, dress, greet members and
guests, and even detail how your studio
should look and smell! Indeed, perception
is reality, and if one parent
even faintly perceives an unhealthy environment,
you have a marketing problem on your hands.
So, it's imperative that you ensure the
presentation of your school is consistent
and meets the highest standard!
Of course, maintaining your internal marketing
efforts (staff and facility presentation),
handling operations (including staff scheduling
and teaching), fielding phone calls, scheduling
and holding intro-lessons, and dealing with
all the standard emergencies is difficult.
So, where in the world do you find time
to advertise?
FREE Digital Ad Campaigns!
With FREE digital ad campaigns available
only to APS clients, you need not worry
about advertising development and associated
costs. APS provides its clients with fresh,
timely and pertinent advertising campaigns
on a quarterly basis. The campaigns carry
simple and effective messages with clean,
topically related graphics and pictures.
Click
to view samples. Each advertisement
is versioned into a number of sizes, so
you can choose the one best for you. Formatted
in Adobe Acrobat, you can make changes directly
to the document, or cut-and-paste in changes
the old-fashioned way! Use your personal
printer for best results, or copy your finished
advertisement on your copier or at a local
copy center. Don't have time or just don't
want to deal with making file changes? Call
on the APS marketing department: customized
work and finished packages may be ordered
at extremely affordable prices. Have
color flyers or black-and-white handbills
produced and delivered right to your door!
There is no other
service like it!
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Advertise Consistently
